Executive Director​

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Rosa Soto 

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Rosa Soto has served as Executive Director of the LAC+USC Medical Center Foundation, Inc. (Foundation) and The Wellness Center at the Historic General Hospital in Los Angeles, California since 2015.  In her role, Rosa is responsible for guiding the organizational policies, programs, partnerships and infrastructure to support the mission, vision, and direction of the Foundation, The Wellness Center and the LAC+USC Medical Center.   

 

For more than 20 years, Ms. Soto has focused her passion to empower underserved children and their families by improving health and wellness opportunities across the community.  She has championed important public health issues including: teen pregnancy prevention, relationship violence, child safety, mentoring, and addressing the childhood obesity epidemic. Before joining the Foundation, Rosa served as Assistant Director of the California Center for Public Health Advocacy (CCPHA) where she was responsible for guiding and directing programs, operations and policy and led the efforts to create CCPHA’s evidence-based community engagement and advocacy model. In addition, she advocated for the passage of the strongest sugary beverage and snack food policies in the county of Los Angeles and the State as well as led the development of a national model for local health policies and initiatives.